How legitimate are the environmental sustainability claims of luxury conglomerates?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

5 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)697-722
Journal / PublicationJournal of Fashion Marketing and Management
Volume25
Issue number4
Online published23 Feb 2021
Publication statusPublished - 2021
Externally publishedYes

Abstract

Purpose - By responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the aforementioned luxury conglomerates' commitment to environmental sustainability.
Design/methodology/approach - A corpus-assisted discourse analysis centred upon the Global Reporting Initiative (GRI) guidelines is used to examine the environmental disclosures of LVMH and Kering.
Findings - The findings show inconsistencies due to the lack of brand-level reporting and reporting quality falls short of comparable sustainability reporting within each conglomerate and with one another. Selective and unbalanced reporting along with symbolic management undermines the legitimacy of sustainability efforts by LVMH and Kering.
Originality/value - Despite the increased attention paid to sustainable luxury, few studies critically analyse how luxury brands formally report on sustainability.

Research Area(s)

  • Sustainability, Reporting, Luxury, Discourse analysis, Legitimacy theory

Citation Format(s)

How legitimate are the environmental sustainability claims of luxury conglomerates? / Wells, Victoria; Athwal, Navdeep ; Nervino, Esterina et al.

In: Journal of Fashion Marketing and Management, Vol. 25, No. 4, 2021, p. 697-722.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review