An experimental study on ubiquitous commerce adoption : Impact of personalization and privacy concerns
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Article number | 2 |
| Pages (from-to) | 344-376 |
| Journal / Publication | Journal of the Association of Information Systems |
| Volume | 9 |
| Issue number | 6 |
| Publication status | Published - 2008 |
| Externally published | Yes |
Link(s)
Abstract
Ubiquitous commerce (u-commerce) represents "anytime, anywhere" commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research examines how personalization and context can impact customers' privacy concerns as well as intention to adopt u-commerce applications. As u-commerce is new and emerging, we used the scenario-based approach to operationalize personalization and context in an experimental study. The experimental results show that the effects of personalization on customers' privacy concerns and adoption intention are situation dependent. Copyright © 2008, by the Association for Infomation Systems.
Research Area(s)
- Adoption intention, Personalization, Personalization-privacy paradox, Privacy concerns, Situation dependency
Citation Format(s)
An experimental study on ubiquitous commerce adoption : Impact of personalization and privacy concerns. / Sheng, Hong; Nah, Fiona Fui-Hoon; Siau, Keng.
In: Journal of the Association of Information Systems, Vol. 9, No. 6, 2, 2008, p. 344-376.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
