Building customer trust in mobile commerce
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 91-94 |
| Journal / Publication | Communications of the ACM |
| Volume | 46 |
| Issue number | 4 |
| Publication status | Published - Apr 2003 |
| Externally published | Yes |
Link(s)
Abstract
Customer trust, which is crucial for the growth and success of mobile commerce, is discussed. Building customer trust is a complex process that involves technology and business practices as well as movement from initial trust formation to continuous trust development. Gaining customer trust involves consideration of its three components: competence trust, predictability trust and goodwill trust. From a customer's perspective, competence trust in e-commerce is built upon the Internet vendor's skills, expertise and operational abilities.
Bibliographic Note
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Citation Format(s)
Building customer trust in mobile commerce. / Siau, Keng; Shen, Zixing.
In: Communications of the ACM, Vol. 46, No. 4, 04.2003, p. 91-94.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
