Building customer trust in mobile commerce

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

428 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)91-94
Journal / PublicationCommunications of the ACM
Volume46
Issue number4
Publication statusPublished - Apr 2003
Externally publishedYes

Abstract

Customer trust, which is crucial for the growth and success of mobile commerce, is discussed. Building customer trust is a complex process that involves technology and business practices as well as movement from initial trust formation to continuous trust development. Gaining customer trust involves consideration of its three components: competence trust, predictability trust and goodwill trust. From a customer's perspective, competence trust in e-commerce is built upon the Internet vendor's skills, expertise and operational abilities.

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Citation Format(s)

Building customer trust in mobile commerce. / Siau, Keng; Shen, Zixing.

In: Communications of the ACM, Vol. 46, No. 4, 04.2003, p. 91-94.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review