How Processing Fluency Influence Travelers’ Responses to Digital Storytelling in Online Tourism Communities
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | PROCEEDINGS OF The 13th China Summer Workshop on Information Management |
| Pages | 515-521 |
| Number of pages | 7 |
| Publication status | Published - Jun 2019 |
Conference
| Title | The 13th China Summer Workshop on Information Management (CSWIM 2019) |
|---|---|
| Location | Hilton Hotel |
| Place | China |
| City | Shenzhen |
| Period | 29 - 30 June 2019 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(35812ac7-0745-4731-9cbf-4ae1dcf5f12e).html |
|---|
Abstract
Online tourism communities are becoming commonplace. Yet, there is little research that have examined tourism product bundling through digital storytelling in online tourism communities. To this end, we constructed a research model that posits digital storytelling as a mechanism for tourism product bundling in online tourism communities. Specifically, we postulate that perceptual and conceptual fluency of digital storytelling would influence travelers’ responses as categorized along the dimensions of immediate response versus delayed response and private response versus public response. We plan to conduct secondary data analysis to validate our proposed hypotheses.
Research Area(s)
- Perceptual Fluency, Conceptual Fluency, Digital Storytelling, Traveler Response
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
How Processing Fluency Influence Travelers’ Responses to Digital Storytelling in Online Tourism Communities. / Jiang, Na; Tan, Chee-Wee; Lim, Eric; Wang, Weiquan; Liu, Hefu.
PROCEEDINGS OF The 13th China Summer Workshop on Information Management . 2019. p. 515-521.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
