How Processing Fluency Influence Travelers’ Responses to Digital Storytelling in Online Tourism Communities

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationPROCEEDINGS OF The 13th China Summer Workshop on Information Management
Pages515-521
Number of pages7
Publication statusPublished - Jun 2019

Conference

TitleThe 13th China Summer Workshop on Information Management
PlaceChina
CityShenzhen
Period29 - 30 June 2019

Abstract

Online tourism communities are becoming commonplace. Yet, there is little research that have examined tourism product bundling through digital storytelling in online tourism communities. To this end, we constructed a research model that posits digital storytelling as a mechanism for tourism product bundling in online tourism communities. Specifically, we postulate that perceptual and conceptual fluency of digital storytelling would influence travelers’ responses as categorized along the dimensions of immediate response versus delayed response and private response versus public response. We plan to conduct secondary data analysis to validate our proposed hypotheses.

Research Area(s)

  • Perceptual Fluency, Conceptual Fluency, Digital Storytelling, Traveler Response

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

How Processing Fluency Influence Travelers’ Responses to Digital Storytelling in Online Tourism Communities. / Jiang, Na; Tan, Chee-Wee; Lim, Eric; Wang, Weiquan; Liu, Hefu.

PROCEEDINGS OF The 13th China Summer Workshop on Information Management . 2019. p. 515-521.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review