Impact of informational factors on online recommendation credibility : The moderating role of source credibility
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 92-102 |
| Journal / Publication | Decision Support Systems |
| Volume | 56 |
| Issue number | 1 |
| Online published | 20 May 2013 |
| Publication status | Published - Dec 2013 |
Link(s)
Abstract
This study investigates the moderating effect of recommendation source credibility on the causal relationships between informational factors and recommendation credibility, as well as its moderating effect on the causal relationship between recommendation credibility and recommendation adoption. Using data from 199 responses from a leading online consumer discussion forum in China, we find that recommendation source credibility significantly moderates two informational factors' effects on readers' perception of recommendation credibility, each in a different direction. Further, we find that source credibility negatively moderates the effect of recommendation credibility on recommendation adoption. © 2013 Elsevier B.V.
Research Area(s)
- Recommendation completeness, Recommendation credibility, Recommendation persuasiveness, Source credibility
Citation Format(s)
Impact of informational factors on online recommendation credibility: The moderating role of source credibility. / Luo, Chuan; Luo, Xin; Schatzberg, Laurie et al.
In: Decision Support Systems, Vol. 56, No. 1, 12.2013, p. 92-102.
In: Decision Support Systems, Vol. 56, No. 1, 12.2013, p. 92-102.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
