Look Similar or Mean the Same Thing? Which One is More Misleading for Consumers of Chinese Copycat Brand Names?

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 3 Oct 2013

Conference

TitleAssociation for Consumer Research 2013
PlaceUnited States
CityChicago
Period3 - 6 October 2013

Citation Format(s)

Look Similar or Mean the Same Thing? Which One is More Misleading for Consumers of Chinese Copycat Brand Names? / Qin, Yao; WEN, Na; Dou, Wenyu; Xu, Lan.

2013. Paper presented at Association for Consumer Research 2013, Chicago, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review