Stage Theory Stands for Successful Multinational Enterprises : A Study from Transnational Advertising Agencies in China
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | PROCEEDINGS OF THE 2002 EAMSA ANNUAL CONFERENCE |
| Subtitle of host publication | "Competition and Cooperation in Asia and Europe : Corporate and Government Perspectives and Strategies" |
| Place of Publication | United Kingdom |
| Publisher | Bradford University School of Management |
| Pages | 149-170 |
| ISBN (Print) | 1851431918 |
| Publication status | Published - Nov 2002 |
Conference
| Title | 2002 EAMSA Annual Conference – Competition and Cooperation in Asia and Europe: Corporate and Government Perspectives and Strategies |
|---|---|
| Location | Chulalongkorn University |
| Place | Thailand |
| City | Bangkok |
| Period | 21 - 22 November 2002 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(2f198e57-b273-402a-bf7e-6e87cb76498c).html |
|---|
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Stage Theory Stands for Successful Multinational Enterprises : A Study from Transnational Advertising Agencies in China. / Mirza, Hafiz; Cheung, Fanny S.L.; Leung, Wing-Fai.
PROCEEDINGS OF THE 2002 EAMSA ANNUAL CONFERENCE: "Competition and Cooperation in Asia and Europe : Corporate and Government Perspectives and Strategies". United Kingdom : Bradford University School of Management, 2002. p. 149-170.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
