Understanding the motivations of customer knowledge sharing in online community

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

1 Scopus Citations
View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication14th Americas Conference on Information Systems, AMCIS 2008
Pages3808-3814
Volume6
Publication statusPublished - 2008

Publication series

Name
Volume6

Conference

Title14th Americas Conference on Information Systems, AMCIS 2008
PlaceCanada
CityToronto, ON
Period14 - 17 August 2008

Abstract

Today's advanced web-based technologies create expanded opportunities for collaboration and customer knowledge sharing. However, research on customer knowledge sharing in web-based communication remains new. This study aims at proposing a theoretical framework for understanding customer sharing behaviors, which we define as voluntary acts of contributions by providing information or sharing experiences, from a motivational perspective. Our focus is on why people are motivated to make contributions in online community where contributions occur primarily through internet and communication technologies. We apply Maslow's hierarchy of needs (the motivation theory) to explore how individual motivations influence customer knowledge sharing in online community. Particularly, customer knowledge sharing is modeled as a response to varied motivations. These motivations are proposed to be influenced by the availability of reputation systems. Given the importance of global knowledge sharing in today's world, we expect the research findings can be useful for outlining some generic guidelines for promoting customer knowledge sharing in online community.

Research Area(s)

  • Customer knowledge sharing, Motivation and hierarchy of needs, Reputation system

Citation Format(s)

Understanding the motivations of customer knowledge sharing in online community. / Shek, Sarah P.W.; Sia, Choon-Ling.

14th Americas Conference on Information Systems, AMCIS 2008. Vol. 6 2008. p. 3808-3814.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review