Mobile Initiative and Firm Equity Value

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationPROCEEDINGS OF The 11th China Summer Workshop on Information Management, CSWIM 2017
Pages34-38
Publication statusPublished - Jul 2017

Conference

TitleThe 11th China Summer Workshop on Information Management (CSWIM 2017)
LocationNanjing University
PlaceChina
CityNanjing
Period24 - 25 June 2017

Abstract

Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market.

Research Area(s)

  • Mobile app, Firm equity value, Business strategy, Event study

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

Mobile Initiative and Firm Equity Value. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.

PROCEEDINGS OF The 11th China Summer Workshop on Information Management, CSWIM 2017. 2017. p. 34-38.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review