Exploring the Corporate Heritage on Organizational Transformation : Brand Equity of Time-Honored Firms
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 7 Sep 2017 |
Conference
| Title | 31st Annual British Academy of Management Conference (BAM 2017) |
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| Location | University of Warwick |
| Place | United Kingdom |
| City | Coventry |
| Period | 5 - 7 September 2017 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(2a3fc1a0-a405-4241-9f38-364cdd0e36de).html |
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Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Exploring the Corporate Heritage on Organizational Transformation : Brand Equity of Time-Honored Firms. / Yan, Yanni; Lu, Pierre Xiao; Xie, Xiao et al.
2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
