When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchised Hotel? A Principal-Agent View and Empirical Evidence

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 27 Jun 2016

Conference

TitleThe Academy of International Business (AIB)
PlaceUnited States
CityNew Orleans
Period27 - 30 June 2016

Citation Format(s)

When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchised Hotel? A Principal-Agent View and Empirical Evidence. / LIAW, Chya-yi; Chen, Shih-Fen.

2016. Paper presented at The Academy of International Business (AIB), New Orleans, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review