How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Pages | 88 |
| Publication status | Published - 12 Aug 2012 |
Conference
| Title | 2012 Annual Conference of China Marketing Science |
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| Place | China |
| City | 大連 |
| Period | 10 - 12 August 2012 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(29f739a8-41a2-4ddc-a040-dfab5c3c8e8b).html |
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Citation Format(s)
How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment. / ZHANG, Ning; ZHOU, Zhimin; SU, Chenting et al.
2012. 88 Paper presented at 2012 Annual Conference of China Marketing Science, 大連, China.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
