How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Pages88
Publication statusPublished - 10 Aug 2012

Conference

TitleHow Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment
City中國大連
Period10 - 12 August 2012

Citation Format(s)

How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment. / ZHANG, Ning; ZHOU, Zhimin; SU, Chenting; ZHOU, Nan.

2012. 88 Paper presented at How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment, 中國大連, .

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review