Gamified System Effectiveness on Social Trading Platforms

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Detail(s)

Original languageEnglish
Title of host publicationICIS 2022 Proceedings
PublisherAssociation for Information Systems
ISBN (print)978-1-958200-04-9
Publication statusPublished - 2022

Conference

Title43rd International Conference on Information Systems (ICIS 2022)
LocationBella Center Copenhagen
PlaceDenmark
CityCopenhagen
Period9 - 14 December 2022

Link(s)

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Links
Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-85192574852&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(280b6280-d71a-445e-9a99-858b911bfa86).html

Abstract

To motivate user engagement and generate desired engagement outcomes, some social trading platforms have introduced gamified systems with hierarchical badges and financial incentives. However, previous studies have not examined the effectiveness of such an application. Based on data collected from a popular social trading platform, eToro, we empirically examine the effectiveness of the gamified system and its mechanism. Results indicate that the gamified system under social trading is effective in inducing user-to-user and user-to-system interactions, thus leading to some desired engagement outcomes on social media. However, the gamified system does not contribute to the engagement outcomes on financial investment. Our paper contributes to the literature on both gamification and social trading, highlighting gamification's important practical implications for platform managers, cautioning against the possible ineffectiveness of the dual-outcome gamified system and shedding light on the design of gamified systems. © 2022 International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation". All Rights Reserved.

Research Area(s)

  • Gamification, Social Trading, User Engagement

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

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Publication fingerprints text

100
User Computer Science
100
System Effectivenes... Computer Science
100
design INIS
100
interactions INIS
100
applications INIS
100
data INIS
100
information systems INIS
100
investment INIS
100
conferences INIS
100
financial incentive... INIS
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Citation Format(s)

[ RIS ] [ BibTeX ]
Gamified System Effectiveness on Social Trading Platforms. / Chen, Yingying; Leung, Alvin; Yue, Wei Thoo.
ICIS 2022 Proceedings. Association for Information Systems, 2022.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review