A Principal-Agent View on International Hotel Branding

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - Aug 2016

Conference

Title2016 Annual Meeting of the Academy of Management
PlaceUnited States
CityAnaheim
Period5 - 9 August 2016

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

A Principal-Agent View on International Hotel Branding. / Chen, Shih-Fen S.; Liaw, Chya-Yi Emily.

2016. Paper presented at 2016 Annual Meeting of the Academy of Management, Anaheim, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review