The role of flexibility in online business

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

22 Scopus Citations
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Original languageEnglish
Pages (from-to)61-69
Journal / PublicationBusiness Horizons
Volume45
Issue number1
Publication statusPublished - Jan 2002

Abstract

Companies are trying to be more competitive by establishing a presence on the fast-growing Net. At the same time, the Net's business environment is growing more complex and uncertain. Management literature argues that flexibility can enhance corporate responsiveness to such an environment. However, research on e-businesses has focused mainly on the idea of customizing online offerings. Here is a holistic view of flexibility, investigating how online companies can become flexible through the different functional aspects of their business-technology, human resources, operations, marketing, finance, and management. What are the related opportunities and pitfalls? And what guidelines can managers follow?

Citation Format(s)

The role of flexibility in online business. / Ozer, Muammer.

In: Business Horizons, Vol. 45, No. 1, 01.2002, p. 61-69.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review