Perceptual difference of dependence and trust in marketing channel : reconsideration of dependence measurement

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

4 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)78-104
Number of pages27
Journal / PublicationAsian Business and Management
Volume20
Online published23 Jul 2019
Publication statusPublished - Feb 2021

Abstract

In dyadic business relationships, different levels of interdependence can form which, in turn, develop various levels of trust. We propose and test the three aspects of interdependence—mutual dependence, dependence asymmetry, and perceived difference of dependence. This empirical study of 300 mobile phone supplier–retailer dyads in China reveals that the three aspects of interdependence affect interfirm trust in different ways. Channel members’ perceived receipt of partners’ supporting behavior mediates the relationships. Mutual dependence and perceived difference of dependence enhances perceived support and trust, while dependence asymmetry exerts a negative effect on perceived support and trust.

Research Area(s)

  • Dependence asymmetry, Dependence measurement, Interfirm trust, Mutual dependence, Perceptual accuracy, Perceptual difference of dependence