Perceptual difference of dependence and trust in marketing channel : reconsideration of dependence measurement
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 78-104 |
| Number of pages | 27 |
| Journal / Publication | Asian Business and Management |
| Volume | 20 |
| Online published | 23 Jul 2019 |
| Publication status | Published - Feb 2021 |
Link(s)
Abstract
In dyadic business relationships, different levels of interdependence can form which, in turn, develop various levels of trust. We propose and test the three aspects of interdependence—mutual dependence, dependence asymmetry, and perceived difference of dependence. This empirical study of 300 mobile phone supplier–retailer dyads in China reveals that the three aspects of interdependence affect interfirm trust in different ways. Channel members’ perceived receipt of partners’ supporting behavior mediates the relationships. Mutual dependence and perceived difference of dependence enhances perceived support and trust, while dependence asymmetry exerts a negative effect on perceived support and trust.
Research Area(s)
- Dependence asymmetry, Dependence measurement, Interfirm trust, Mutual dependence, Perceptual accuracy, Perceptual difference of dependence
Citation Format(s)
Perceptual difference of dependence and trust in marketing channel : reconsideration of dependence measurement. / Jia, Fang; Yang, Zhilin.
In: Asian Business and Management, Vol. 20, 02.2021, p. 78-104.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
