Cross-cultural differences in the development of trust in relational service exchange : An empirical analysis in the banking context in China and Germany

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Original languageEnglish
StatePublished - 15 Feb 2008

Conference

TitleAMA Winter Marketing Educator's Conference 2008
PlaceUnited States
CityAustin, TA
Period15 - 18 February 2008

Citation Format(s)

Cross-cultural differences in the development of trust in relational service exchange : An empirical analysis in the banking context in China and Germany. / Schumann, J. H.; von Wangenheim, F.; Yang, Zhilin.

2008. Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review