“I See the Urgent Needs of Children” : A Dialogue with the “Firefighter of Charity Work”

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

  • Shuk Ling Cheng

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationThe Asian Conference on Media, Communication & Film 2022
Subtitle of host publicationOfficial Conference Proceedings
PublisherThe International Academic Forum (IAFOR)
Pages171-176
Publication statusPublished - 17 Oct 2022

Publication series

NameMediAsia Official Conference Proceedings
ISSN (Electronic)2186-5906

Conference

TitleThe 13th Asian Conference on Media, Communication & Film (MediAsia2022)
LocationHeld in Kyoto, Japan, and online
PlaceJapan
CityKyoto
Period17 - 20 October 2022

Abstract

This paper explores the career journey of an award-winning founder of a charity. The interview data comprised a Zoom recording, which was auto-converted into verbatim transcript, and then analyzed using social-cultural discourse analysis with a focus on the use of descriptive metaphors by the speaker. The first part of interview consisted of an informative public speaking by the speaker whose impetus in the narrative accentuated his spiritual calling to establish a charity that sponsored left-behind children with HIV AIDS positive whilst fighting social stigma. Metaphors were used, particularly when the speaker referred himself as “a firefighter trying to put the fire out” seeing the urgent needs of underprivileged children in rural areas of China. The second part of the interview consisted of dialogues between the speaker and audience, in which the speaker gave reasons for the changes in his career journey from being an investment banker to the founder of charity. The figurative speech of a “wagon” depicted his identity struggle as a result of “jumping off from investment banking wagon”. The transformation of the speaker’s self-discovery associated with career change could be observed from the analysis.

Research Area(s)

  • Discourse Analysis, Metaphor, Interview Verbatim Transcript

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

“I See the Urgent Needs of Children” : A Dialogue with the “Firefighter of Charity Work”. / Cheng, Shuk Ling.

The Asian Conference on Media, Communication & Film 2022: Official Conference Proceedings. The International Academic Forum (IAFOR), 2022. p. 171-176 (MediAsia Official Conference Proceedings).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review