Reputation management in social commerce communities

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Pages2194-2201
Volume3
StatePublished - 2012

Publication series

Name
Volume3

Conference

Title18th Americas Conference on Information Systems 2012, AMCIS 2012
PlaceUnited States
CitySeattle, WA
Period9 - 12 August 2012

Abstract

The social media revolution has created a shift from in E-commerce to social commerce. The voice of influence is moving from traditional marketers towards social commerce communities (SCCs). This transformation allows community members to develop rich relational-related resources via digital online network. In this study, we focus on reputation building based on social capital theory in the context of social commerce community. We enhance the understanding on social capital theory in social commerce communities by identifying antecedents to contributors' (i.e. members) community reputation. By analyzing panel data collected from a popular online forum, we found that reputation building is influenced by member centrality (structural capital), member tenure (cognitive capital), and member community reciprocity (relational capital). Of these, member centrality is the most influential factor. The study makes important contributions to research and practice. © (2012) by the AIS/ICIS Administrative Office All rights reserved.

Research Area(s)

  • Cognitive capital, Relational capital, Reputation, Social commerce community, Structural capital

Citation Format(s)

Reputation management in social commerce communities. / Yang, Xuan; Liu, Libo; Davison, Robert M.

18th Americas Conference on Information Systems 2012, AMCIS 2012. Vol. 3 2012. p. 2194-2201.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review