Lacking a Resource or Being One : Money Scarcity versus Time Scarcity Differentially Shape Self-value and Product Judgments

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationAdvances in Consumer Research - Proceedings
EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
PublisherAssociation for Consumer Research
Pages890-891
Volume45
ISBN (Print)978-0-915552-77-1
Publication statusPublished - Oct 2017
Externally publishedYes

Conference

TitleThe 48th Annual Conference of the Association for Consumer Research (ACR)
LocationManchester Grand Hyatt
PlaceUnited States
CitySan Diego, California
Period26 - 29 October 2017

Abstract

This research shows that feelings of money (vs. time) scarcity can lead to different levels of self-deservingness. When individuals are feeling money (vs. time) scarcity, people make negative (vs. positive) self-inferences. The difference in the self-inferences subsequently affect individuals’ perceptions of deservingness.

Citation Format(s)

Lacking a Resource or Being One : Money Scarcity versus Time Scarcity Differentially Shape Self-value and Product Judgments. / So, Jane; Agrawal, Nidhi.

Advances in Consumer Research - Proceedings. ed. / Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45 Association for Consumer Research, 2017. p. 890-891.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review