The contingent effects of benevolence and integrity on brand trust : An examination of moderators

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
StatePublished - 20 Oct 2007

Conference

Title4th Journal of Marketing Science Annual Conference (JMS 2007)
PlaceChina
CityShanghai
Period20 - 21 October 2007

Citation Format(s)

The contingent effects of benevolence and integrity on brand trust : An examination of moderators. / Xu, Lan; YANG, Zhi Lin; Zhou, Nan; Li, Fuan.

2007. Paper presented at 4th Journal of Marketing Science Annual Conference (JMS 2007), Shanghai, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review