How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Author(s)

Original language	English
Publication status	Published - 21 Aug 2010

Title	2010 annual conference of Journal of Marketing Science
Place	China
City	Beijing
Period	21 - 22 August 2010

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(18c086f2-a561-460d-9f5e-4d4b7920b549).html

[ RIS ] [ BibTeX ]

2010. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Zhou, Z, SU, C & Zhou, N 2010, 'How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms', Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China, 21/08/10 - 22/08/10.

Zhou, Z., SU, C., & Zhou, N. (2010). How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.

Zhou Z, SU C , Zhou N. How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms. 2010. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.