Luxury fashion brands online : when language matters. Facebook posts and brand identity

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperpeer-review

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Author(s)

Detail(s)

Original languageEnglish
Publication statusPresented - 11 Jun 2015
Externally publishedYes

Conference

Title8th International Conference in Discourse, Communication and the Enterprise (DICOEN 2015)
LocationUniversità degli Studi di Napoli Federico II
PlaceItaly
CityNaples
Period11 - 13 June 2015

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Luxury fashion brands online : when language matters. Facebook posts and brand identity. / Nervino, Esterina.

2015. 8th International Conference in Discourse, Communication and the Enterprise (DICOEN 2015), Naples, Italy.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperpeer-review