Luxury fashion brands online : when language matters. Facebook posts and brand identity
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 33_Other conference paper › peer-review
Author(s)
Detail(s)
Original language | English |
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Publication status | Presented - 11 Jun 2015 |
Externally published | Yes |
Conference
Title | 8th International Conference in Discourse, Communication and the Enterprise (DICOEN 2015) |
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Location | Università degli Studi di Napoli Federico II |
Place | Italy |
City | Naples |
Period | 11 - 13 June 2015 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(17ea910e-41ae-4111-be68-01d7f9e4bf74).html |
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Bibliographic Note
Information for this record is supplemented by the author(s) concerned.
Citation Format(s)
Luxury fashion brands online : when language matters. Facebook posts and brand identity. / Nervino, Esterina.
2015. 8th International Conference in Discourse, Communication and the Enterprise (DICOEN 2015), Naples, Italy.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 33_Other conference paper › peer-review