The Developmental Process of Unethical Consumer Behavior : An Investigation Grounded in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Author(s)

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Detail(s)

Original languageEnglish
Pages (from-to)411-432
Journal / PublicationJournal of Business Ethics
Volume128
Issue number2
Online published13 Mar 2014
Publication statusPublished - May 2015

Abstract

This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior (UCB) is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB's developmental process in a relational society. The framework reveals 4 levels (i.e., the socio-cultural, individual psychological, situational, and individual behavioral levels) and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be considered the result of a purely individual behavior choice.

Research Area(s)

  • Unethical consumer behavior, Relational interaction, Consumer ethics, Guanxi

Citation Format(s)

The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China. / Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue et al.
In: Journal of Business Ethics, Vol. 128, No. 2, 05.2015, p. 411-432.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review