New product development in Asia : An introduction to the special issue

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

39 Scopus Citations
View graph of relations


Related Research Unit(s)


Original languageEnglish
Pages (from-to)252-261
Journal / PublicationIndustrial Marketing Management
Issue number3
Publication statusPublished - Apr 2006


Given the increasing importance of Asia, the purpose of this special issue is to broaden the scope of our understanding of New Product Development (NPD) by going beyond the traditional Western research settings and looking at how new products are developed in Asia. This paper introduces the special issue on NPD in Asia and identifies key patterns of similarities and differences between Asian and Western NPD practices. The paper highlights key similarities and differences in the areas of organizational/top management support; technological proficiency; customer/market orientation; information sharing; cross-functional interface; entrepreneurship orientation; NPD strategies; innovation orientation; contingencies of innovation orientation; innovative marketing strategies; NPD process; appointment of project managers; rewarding team members; success rate; and cycle time. © 2006 Elsevier Inc. All rights reserved.

Research Area(s)

  • Asia, Innovation, New product development, NPD