An Exploratory Study of Website Localization Strategies : The Effect of Exogenous Factors

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationHCI in Business Second International Conference, HCIB 2015
EditorsFiona Fui-Hoon Nah, Chuan-Hoo Tan
PublisherSpringer Verlag
Pages392-402
ISBN (Electronic)9783319208954
ISBN (Print)9783319208947
StatePublished - 2015

Publication series

NameLecture Notes in Computer Science
Volume9191
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Title17th International Conference on Human-Computer Interaction (HCI International 2015)
PlaceUnited States
CityLos Angeles
Period2 - 7 August 2015

Abstract

This paper explores the relationship between website localization and their exogenous factors. Three exogenous factors are studied: online transaction availability, product types and history length. Based on the previous studies, this paper distinguishes website localization design strategies from website localization degree. Through a content analysis of Fortune 1000 companies’ websites, this paper finds that website localization strategies are positively related to website localization degree and that product types positively associate with website localization degree. Besides, all the exogenous factors are relevant to some specfic website localization strategies.

Research Area(s)

  • Content analysis, Exogenous factors, Strategies, Website localization

Citation Format(s)

An Exploratory Study of Website Localization Strategies : The Effect of Exogenous Factors. / Wu, Tailai; Peng, Chih-Hung; Shi, Yani; Sia, Choon Ling.

HCI in Business Second International Conference, HCIB 2015. ed. / Fiona Fui-Hoon Nah; Chuan-Hoo Tan. Springer Verlag, 2015. p. 392-402 (Lecture Notes in Computer Science; Vol. 9191).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review