Use of Web 2.0 technology to enhance customer relationships

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

4 Scopus Citations
View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationPACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region
Publication statusPublished - 2008

Conference

Title12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region, PACIS 2008
PlaceChina
CitySuzhou
Period3 - 7 July 2008

Abstract

The broadening of Web 2.0 offerings opens up new opportunities and challenges to improve customer relationships. Customers can have an active voice, but this voice has to be carefully "managed" so as to create a lively dialog between customers and the company and to produce ultimately a win-win relationship. The panel discusses opportunities and challenges and shares experiences.

Research Area(s)

  • Blog, Customer relationship management, Web 2.0, Wiki

Citation Format(s)

Use of Web 2.0 technology to enhance customer relationships. / Wagner, Christian; Back, Andrea; Koenig, Wolfgang; Keller, Elke Simon.

PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region. 2008.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review