How Story Works in Mobile App Stores? Exploring the Same-Side Effect from the Storytelling Perspective

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationInternational Conference on Information Systems 2019 Proceedings
PublisherAssociation for Information Systems
Number of pages9
ISBN (Electronic)9780996683197
Publication statusPublished - Dec 2019

Publication series

NameInternational Conference on Information Systems, ICIS
PublisherAssociation for Information Systems

Conference

Title40th International Conference on Information Systems (ICIS 2019)
LocationInternationales Congress Center München (ICM)
PlaceGermany
CityMunich
Period15 - 18 December 2019

Abstract

The growing number of mobile apps has contributed to an innovation diffusion paradox whereby the accelerated pace with which mobile apps are being developed and updated has stymied their own diffusion. Due to consumers' limited personal involvement with mobile apps, storytelling, as an emerging and novel product recommendation format, is gaining traction as a promotional mechanism for diffusing mobile apps within the ecosystem. Storytelling is particularly amenable to the context of mobile app stores by giving affective meaning to the focal app being promoted and strengthening its association with other apps available from these stores. To this end, we construct a research model to illustrate how consumers' demand for related mobile apps is shaped by similarity in functional and visual attributes between these apps and the focal app being promoted via storytelling. Our model also sheds light on how the preceding effects could be mitigated by within-developer influence.

Research Area(s)

  • Functional similarity, Same-side effect, Storytelling, Visual similarity, Within-developer influence

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

How Story Works in Mobile App Stores? Exploring the Same-Side Effect from the Storytelling Perspective. / XIONG, Bingqing; FU, Mengyao; WANG, Weiquan.

International Conference on Information Systems 2019 Proceedings. Association for Information Systems, 2019. 2763 (International Conference on Information Systems, ICIS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review