國外品牌在中國的轉化研究 : 制度理論視角

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageChinese (Traditional)
Pages43-69
Publication statusPublished - 23 Oct 2009

Conference

Title2009年JMS 中国营销科学学术年会暨博士生论坛论文集, 上册
PlaceChina
Period23 - 25 October 2009

Citation Format(s)

國外品牌在中國的轉化研究 : 制度理論視角. / 郭銳嚴良周南楊志林蘇晨汀.

2009. 43-69 Paper presented at 2009年JMS 中国营销科学学术年会暨博士生论坛论文集, 上册, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review