國外品牌在中國的轉化研究 : 制度理論視角
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | Chinese (Traditional) |
|---|---|
| Pages | 43-69 |
| Publication status | Published - 23 Oct 2009 |
Conference
| Title | 2009年JMS 中国营销科学学术年会暨博士生论坛论文集, 上册 |
|---|---|
| Place | China |
| Period | 23 - 25 October 2009 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(0d11191a-19e4-4d30-80c5-d00f204087ef).html |
|---|
Citation Format(s)
國外品牌在中國的轉化研究 : 制度理論視角. / 郭銳; 嚴良; 周南 et al.
2009. 43-69 Paper presented at 2009年JMS 中国营销科学学术年会暨博士生论坛论文集, 上册, China.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
