How positive informational social influence affects consumers' decision of Internet shopping?

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
Pages115a
Volume6
Publication statusPublished - 2006

Publication series

Name
Volume6
ISSN (Print)1530-1605

Conference

Title39th Annual Hawaii International Conference on System Sciences, HICSS'06
PlaceUnited States
CityKauai, HI
Period4 - 7 January 2006

Abstract

Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided. © 2006 IEEE.

Research Area(s)

  • Attitude, Behavioral intention, Belief, Internet shopping, Positive informational social influence

Citation Format(s)

How positive informational social influence affects consumers' decision of Internet shopping? / Lee, Matthew K. O.; Cheung, Christy M. K.; Sia, Choon Ling; Lim, Kai H.

Proceedings of the Annual Hawaii International Conference on System Sciences. Vol. 6 2006. p. 115a 1579519.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review