The pressure of being celebrated-An investigation of firm responses toward a celebrity event

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
StatePublished - 15 Jun 2016

Conference

TitleThe Seventh IACMR Conference
PlaceChina
CityHangzhou
Period15 - 19 June 2016

Citation Format(s)

The pressure of being celebrated-An investigation of firm responses toward a celebrity event. / Liu, W.; Lian, Y; QIAN, Cuili.

2016. Paper presented at The Seventh IACMR Conference, Hangzhou, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review