Supplier-buyer relationship management in marketing and management research : An area for interdisciplinary integration

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)Editorial PrefaceNot applicable

2 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)180-183
Journal / PublicationJournal of Business Research
Volume78
Early online date7 Feb 2017
Publication statusPublished - Sep 2017

Abstract

This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management.

Research Area(s)

  • Governance, Innovation, Interdisciplinary integration, Supplier-buyer relationship