Controversial Product Advertising in China : Perceptions of Three Generational Cohorts

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)461 - 469
Journal / PublicationJournal of Consumer Behaviour
Volume7
Issue number6
StatePublished - 2008

Citation Format(s)

Controversial Product Advertising in China : Perceptions of Three Generational Cohorts. / Fam, Kim-Shyan; Waller, David; Ong, F.S.; YANG, Zhi Lin.

In: Journal of Consumer Behaviour, Vol. 7, No. 6, 2008, p. 461 - 469.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review