Why Consumer Ambivalence toward Online Review Matters : The Construction of Review Credibility through Improving Authenticity and Diagnosticity

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Overview

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Author(s)

Tingting Xie
Yanni Yan

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - 6 Sep 2017

Conference

Title	31st Annual British Academy of Management Conference (BAM 2017)
Location	University of Warwick
Place	United Kingdom
City	Coventry
Period	5 - 7 September 2017

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(053c121e-02ab-4b37-a43f-5a57f3f1062e).html

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

[ RIS ] [ BibTeX ]

Why Consumer Ambivalence toward Online Review Matters : The Construction of Review Credibility through Improving Authenticity and Diagnosticity. / Xie, Tingting; Yan, Yanni.

2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Xie, T & Yan, Y 2017, 'Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity', Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom, 5/09/17 - 7/09/17.

Xie, T., & Yan, Y. (2017). Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.

Xie T, Yan Y. Why Consumer Ambivalence toward Online Review Matters: The Construction of Review Credibility through Improving Authenticity and Diagnosticity. 2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.

Xie, Tingting ; Yan, Yanni. / Why Consumer Ambivalence toward Online Review Matters : The Construction of Review Credibility through Improving Authenticity and Diagnosticity. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.