Online Review Helpfulness : The Role of Review-related Features and Product Type

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationICIS 2021 Proceedings
PublisherAssociation for Information Systems
ISBN (print)978-1-7336325-9-1
Publication statusPublished - Dec 2021

Publication series

NameInternational Conference on Information Systems, ICIS

Conference

Title42nd International Conference on Information Systems (ICIS 2021)
PlaceUnited States
CityAustin
Period12 - 15 December 2021

Link(s)

Check@CityULib
Document Link

Links
Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-85192389120&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(03d9dc39-fcbd-4a5b-9fb0-c42fdc3646ea).html

Abstract

Understanding what makes a review helpful is important for consumers and online retailers. However, empirical research has shown mixed findings regarding the effect of review length on review helpfulness. Additionally, review helpfulness has not been studied adequately in terms of review-related features (syntactic complexity, cohesion, review quantity). Drawing on the elaboration likelihood model, this study developed a research model that incorporates four review-related features and product type. Specifically, we posit that four review-related features (i.e., syntactic complexity, cohesion, review length, and review quantity) impact review helpfulness differentially. These relationships vary depending on product type. To validate the research model, we collected a dataset from Amazon.com to conduct data analysis. This research will not only contribute to a better understanding of review-related features that affect review helpfulness but also provides practical insights to online platforms and consumers regarding how to select and write a helpful review.

Research Area(s)

  • elaboration likelihood model, Online review, product type, review helpfulness, review-related features

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Publication fingerprints text

100
Product Type Keyphrases
100
Review Helpfulness Keyphrases
100
Online Review Helpf... Keyphrases
100
reviews INIS
100
Research Psychology
50
Cohesion Keyphrases
50
Review Length Keyphrases
50
Syntactic Complexit... Keyphrases
50
Review Quantity Keyphrases
50
Complexity Psychology
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Citation Format(s)

[ RIS ] [ BibTeX ]
Online Review Helpfulness: The Role of Review-related Features and Product Type. / Yang, Yumeng; Xu, David.
ICIS 2021 Proceedings. Association for Information Systems, 2021. 1468 (International Conference on Information Systems, ICIS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review