The Financial Impact of and Firms’ Marketing Response to International Terrorism : The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - Feb 2019

Conference

Title2019 American Marketing Association Winter Academic Conference
PlaceUnited States
CityAustin
Period22 - 24 February 2019

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

The Financial Impact of and Firms’ Marketing Response to International Terrorism : The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry. / Zheng, Xu(Vivian); Rindfleisch, Aric; Griffith, David A.; Antia, Kersi D.

2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)