The Financial Impact of and Firms’ Marketing Response to International Terrorism : The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Overview

View graph of relations

Author(s)

Xu(Vivian) Zheng
Aric Rindfleisch
David A. Griffith
Kersi D. Antia

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - Feb 2019

Conference

Title	2019 American Marketing Association Winter Academic Conference
Place	United States
City	Austin
Period	22 - 24 February 2019

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(02c21293-f041-463a-8d16-38697335aee1).html

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

[ RIS ] [ BibTeX ]

The Financial Impact of and Firms’ Marketing Response to International Terrorism : The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry. / Zheng, Xu(Vivian); Rindfleisch, Aric; Griffith, David A. et al.

2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Zheng, XV, Rindfleisch, A, Griffith, DA & Antia, KD 2019, 'The Financial Impact of and Firms’ Marketing Response to International Terrorism: The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry', Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, United States, 22/02/19 - 24/02/19.

Zheng, XV., Rindfleisch, A., Griffith, D. A., & Antia, K. D. (2019). The Financial Impact of and Firms’ Marketing Response to International Terrorism: The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.

Zheng XV, Rindfleisch A, Griffith DA, Antia KD. The Financial Impact of and Firms’ Marketing Response to International Terrorism: The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry. 2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.

Zheng, Xu(Vivian) ; Rindfleisch, Aric ; Griffith, David A. et al. / The Financial Impact of and Firms’ Marketing Response to International Terrorism : The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.