Investigating the Impacts of Recommendation Agents on Impulsive Purchase Behaviour

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

2 Scopus Citations
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Detail(s)

Original languageEnglish
Title of host publicationAustralasian Conference on Information Systems (ACIS) 2015 Proceedings
PublisherAustralasian Conference on Information Systems
ISBN (Print)9780646953373
Publication statusPublished - Nov 2015

Publication series

NameAustralasian Conference on Information Systems (ACIS) Proceedings

Conference

Title26th Australasian Conference on Information Systems, ACIS 2015
PlaceAustralia
CityAdelaide
Period30 November - 4 December 2015

Abstract

The usage of recommendation agents (RAs) in the online marketplace can help consumers to locate their desired products. RAs can help consumers effectively obtain comprehensive product information and compare their candidate target products. As a result, RAs have affected consumers’ shopping behaviour. In this study, we investigate the usage and the influence of RAs in the online marketplace. Based on the Stimulus-Organism-Response (SOR) model, we propose that the stimulus of using RAs (informativeness, product search effectiveness and the lack of sociality stress) can affect consumers’ attitude (perceived control and satisfaction), which further affects their behavioural outcomes like impulsive purchase. We validate this research model with survey data from 157 users of RAs. The data largely support the proposed model and indicate that the RAs can significantly contribute to impulsive purchase behaviour in online marketplaces. Theoretical and practical contributions are discussed.

Research Area(s)

  • Impulsive Purchase, Lack of Sociality Stress, Perceived Control, Recommendation Agent (RA), The Stimulus-Organism-Response (SOR) Model

Citation Format(s)

Investigating the Impacts of Recommendation Agents on Impulsive Purchase Behaviour. / Zhu, Hui; Yang, Zherui; Ou, Carol XJ; Liu, Hongwei; Davison, Robert M.

Australasian Conference on Information Systems (ACIS) 2015 Proceedings. Australasian Conference on Information Systems, 2015. (Australasian Conference on Information Systems (ACIS) Proceedings).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review