Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior

Jinjie Chen; Deborah John; Yajin Wang; Courtney Carufel

Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior

Jinjie Chen
, Deborah John
, Yajin Wang
, Courtney Carufel

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

We show that using counterfeit luxury products can lead to greater prosocial behavior. We propose that counterfeit luxury use undermines the user’s self-identity, and leads to compensatory actions to restore the self by volunteering and donating money, but only for counterfeit users who are owners of authentic luxury goods.

Original language	English
Title of host publication	Advances in Consumer Research
Subtitle of host publication	Proceedings
Editors	Ayelet Gneezy, Vladas Griskevicius, Patti Williams
Publisher	Association for Consumer Research
Pages	68-69
Number of pages	2
Volume	45
ISBN (Print)	978-0-915552-77-1
Publication status	Published - Oct 2017
Externally published	Yes
Event	The 48th Annual Conference of the Association for Consumer Research (ACR) - Manchester Grand Hyatt , San Diego, California, United States Duration: 26 Oct 2017 → 29 Oct 2017

Conference

Conference	The 48th Annual Conference of the Association for Consumer Research (ACR)
Place	United States
City	San Diego, California
Period	26/10/17 → 29/10/17

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@inproceedings{3854516e8b8b4d7fba4503737e69dfd8,

title = "Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior",

abstract = "We show that using counterfeit luxury products can lead to greater prosocial behavior. We propose that counterfeit luxury use undermines the user{\textquoteright}s self-identity, and leads to compensatory actions to restore the self by volunteering and donating money, but only for counterfeit users who are owners of authentic luxury goods.",

author = "Jinjie Chen and Deborah John and Yajin Wang and Courtney Carufel",

year = "2017",

month = oct,

language = "English",

isbn = "978-0-915552-77-1",

volume = "45",

pages = "68--69",

editor = "Ayelet Gneezy and Vladas Griskevicius and Patti Williams",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

note = "The 48th Annual Conference of the Association for Consumer Research (ACR) ; Conference date: 26-10-2017 Through 29-10-2017",

}

Chen, J, John, D, Wang, Y & Carufel, C 2017, Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior. in A Gneezy, V Griskevicius & P Williams (eds), Advances in Consumer Research: Proceedings. vol. 45, Association for Consumer Research, pp. 68-69, The 48th Annual Conference of the Association for Consumer Research (ACR), San Diego, California, United States, 26/10/17.

Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior. / Chen, Jinjie; John, Deborah; Wang, Yajin et al.
Advances in Consumer Research: Proceedings. ed. / Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45 Association for Consumer Research, 2017. p. 68-69.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Prosocial Consequences of Counterfeits

T2 - The 48th Annual Conference of the Association for Consumer Research (ACR)

AU - Chen, Jinjie

AU - John, Deborah

AU - Wang, Yajin

AU - Carufel, Courtney

PY - 2017/10

Y1 - 2017/10

N2 - We show that using counterfeit luxury products can lead to greater prosocial behavior. We propose that counterfeit luxury use undermines the user’s self-identity, and leads to compensatory actions to restore the self by volunteering and donating money, but only for counterfeit users who are owners of authentic luxury goods.

AB - We show that using counterfeit luxury products can lead to greater prosocial behavior. We propose that counterfeit luxury use undermines the user’s self-identity, and leads to compensatory actions to restore the self by volunteering and donating money, but only for counterfeit users who are owners of authentic luxury goods.

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 978-0-915552-77-1

VL - 45

SP - 68

EP - 69

BT - Advances in Consumer Research

A2 - Gneezy, Ayelet

A2 - Griskevicius, Vladas

A2 - Williams, Patti

PB - Association for Consumer Research

Y2 - 26 October 2017 through 29 October 2017

ER -

Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior

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