Proposing the Affect-Trust Infusion Model (ATIM) to explain and predict the influence of high and low affect infusion on Web vendor trust

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

8 Scopus Citations
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Author(s)

  • Paul Benjamin Lowry
  • Nathan W. Twyman
  • Matt Pickard
  • Jeffrey L. Jenkins
  • Quang Bui

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)579-594
Journal / PublicationInformation and Management
Volume51
Issue number5
Online published1 Apr 2014
Publication statusPublished - Jul 2014

Abstract

We adapt the Affect Infusion Model and propose the Affect-Trust Infusion Model (ATIM), which explains and predicts how and when cognition, through perceived Web site performance (PWP), and positive emotion (PE) each influence Web vendor trust. The ATIM explains the underlying causal mechanisms that determine the degree of affect infusion and the subsequent processing strategy that a user adopts when interacting with a new Web site. Under high affect infusion, PE acts as a mediator between PWP and vendor trust; under low affect infusion, PWP primarily affects trust, and PE is disintermediated. We review two distinct, rigorously validated experiments that empirically support the ATIM. To conclude, we detail several promising research opportunities that can leverage the ATIM and show how the ATIM can help to guide user-centered design (UCD) as an example practical application. © 2014 Elsevier B.V.

Research Area(s)

  • Affect, Affect infusion, Affect-Trust Infusion Model (ATIM), Emotion, Trust, Web site design, Web site performance

Citation Format(s)

Proposing the Affect-Trust Infusion Model (ATIM) to explain and predict the influence of high and low affect infusion on Web vendor trust. / Lowry, Paul Benjamin; Twyman, Nathan W.; Pickard, Matt; Jenkins, Jeffrey L.; Bui, Quang.

In: Information and Management, Vol. 51, No. 5, 07.2014, p. 579-594.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review