Product variety strategy - An environmental perspective

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

11 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)24-29
Journal / PublicationIntegrated Manufacturing Systems
Volume7
Issue number6
Publication statusPublished - 1996

Abstract

Argues that the dichtomy between greater product variety to meet market requirement and a smaller range to save costs has always led to controversy among top executives. Researchers of different disciplines have approached the study of product variety in great depth but none of their work includes environmental considerations. Reports on a survey in Hong Kong which provides empirical evidence of the relationship between product variety and market performance. Concludes first, that previous work has seldom discussed the issues of product variety from an environmental perspective; second, that great product variety leads to irresponsible consumption patterns, i.e. waste; and, third, that firms have not considered the environmental impacts in formulating their product variety strategies.

Citation Format(s)

Product variety strategy - An environmental perspective. / Tang, Esther P.Y.; Yam, Richard C.M.

In: Integrated Manufacturing Systems, Vol. 7, No. 6, 1996, p. 24-29.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review