Product Differentiation and Timing of Product Introduction under Uncertain Customer Valuations
Research output: Conference Papers › RGC 31A - Invited conference paper (refereed items) › Yes › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Publication status | Published - 24 Jun 2012 |
Conference
Title | INFORMS 2012 International Beijing |
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Place | China |
Period | 24 - 27 June 2012 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(b6ba357f-cc30-48e1-9ca3-c6bcf80356cd).html |
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Abstract
We consider a firm offering two component products to a market with taste heterogeneity. The firm, who must determine the degree to which the products are differentiated, is uncertain a priori about the customer base valuation for each product. The uncertain valuations are characterized by means of two random variables with a correlation dependent on product differentiation. We explore the conditions under which it is advantageous to introduce the products sequentially instead of simultaneously.
Citation Format(s)
Product Differentiation and Timing of Product Introduction under Uncertain Customer Valuations. / CHIANG, Wei Yu; QIANG, Lu.
2012. INFORMS 2012 International Beijing, China.
2012. INFORMS 2012 International Beijing, China.
Research output: Conference Papers › RGC 31A - Invited conference paper (refereed items) › Yes › peer-review