Product Customization with Context-Dependent Preference

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

View graph of relations

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 16 Jun 2016

Conference

TitleISMS Marketing Science Conference
PlaceChina
Period16 - 18 June 2016

Citation Format(s)

Product Customization with Context-Dependent Preference. / Wang, Qiao; CHIANG, Wei Yu.
2016. Paper presented at ISMS Marketing Science Conference, China.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review