Product attitude formation on online review sites with social networks

Kem Z.K. Zhang; Sesia J. Zhao; Matthew K.O. Lee

Product attitude formation on online review sites with social networks

Kem Z.K. Zhang
, Sesia J. Zhao
, Matthew K.O. Lee

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

4 Citations (Scopus)

Abstract

The emerging social networking technology demonstrates as a promising technology that fosters user interaction and information communication. This research attempts to investigate how product attitude forms on online review sites with social networks. The implementation of social networking technology on online review sites can challenge our prior understanding about the weak tie assumption of online reviews. Building upon the literature on process theories of attitude formation and social network perspective, we develop a theoretical model to delineate how perceptions developed from social networking activities and information processing behavior can lead to the formation of consumers' product attitude. An online survey (n=297) on a Chinese online review site was conducted to empirically test the research model. The findings confirmed all our proposed hypotheses. It highlights that social networking technology is capable of improving the influence of online reviews. Discussions on theoretical and practical implications are provided.

Original language	English
Title of host publication	PACIS 2013 Proceedings
Publisher	Pacific Asia Conference on Information Systems
Publication status	Published - Jun 2013
Event	17th Pacific Asia Conference on Information Systems (PACIS 2013): Smart, Open and Social Information Systems - Jeju Island, Korea, Republic of Duration: 18 Jun 2013 → 22 Jun 2013 http://aisel.aisnet.org/pacis2013/ (unknown)

Conference

Conference	17th Pacific Asia Conference on Information Systems (PACIS 2013)
Place	Korea, Republic of
City	Jeju Island
Period	18/06/13 → 22/06/13
Internet address	http://aisel.aisnet.org/pacis2013/ (unknown)

Research Keywords

Information processing
Online review sites
Product attitude
Social networking technology
Word-of-mouth

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https://aisel.aisnet.org/pacis2013/135

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@inproceedings{35d6a0c1256b4ae09fa425cedfba1df1,

title = "Product attitude formation on online review sites with social networks",

abstract = "The emerging social networking technology demonstrates as a promising technology that fosters user interaction and information communication. This research attempts to investigate how product attitude forms on online review sites with social networks. The implementation of social networking technology on online review sites can challenge our prior understanding about the weak tie assumption of online reviews. Building upon the literature on process theories of attitude formation and social network perspective, we develop a theoretical model to delineate how perceptions developed from social networking activities and information processing behavior can lead to the formation of consumers' product attitude. An online survey (n=297) on a Chinese online review site was conducted to empirically test the research model. The findings confirmed all our proposed hypotheses. It highlights that social networking technology is capable of improving the influence of online reviews. Discussions on theoretical and practical implications are provided.",

keywords = "Information processing, Online review sites, Product attitude, Social networking technology, Word-of-mouth",

author = "Zhang, \{Kem Z.K.\} and Zhao, \{Sesia J.\} and Lee, \{Matthew K.O.\}",

year = "2013",

month = jun,

language = "English",

booktitle = "PACIS 2013 Proceedings",

publisher = "Pacific Asia Conference on Information Systems",

note = "17th Pacific Asia Conference on Information Systems (PACIS 2013) : Smart, Open and Social Information Systems ; Conference date: 18-06-2013 Through 22-06-2013",

url = "http://aisel.aisnet.org/pacis2013/",

}

TY - GEN

T1 - Product attitude formation on online review sites with social networks

AU - Zhang, Kem Z.K.

AU - Zhao, Sesia J.

AU - Lee, Matthew K.O.

PY - 2013/6

Y1 - 2013/6

N2 - The emerging social networking technology demonstrates as a promising technology that fosters user interaction and information communication. This research attempts to investigate how product attitude forms on online review sites with social networks. The implementation of social networking technology on online review sites can challenge our prior understanding about the weak tie assumption of online reviews. Building upon the literature on process theories of attitude formation and social network perspective, we develop a theoretical model to delineate how perceptions developed from social networking activities and information processing behavior can lead to the formation of consumers' product attitude. An online survey (n=297) on a Chinese online review site was conducted to empirically test the research model. The findings confirmed all our proposed hypotheses. It highlights that social networking technology is capable of improving the influence of online reviews. Discussions on theoretical and practical implications are provided.

AB - The emerging social networking technology demonstrates as a promising technology that fosters user interaction and information communication. This research attempts to investigate how product attitude forms on online review sites with social networks. The implementation of social networking technology on online review sites can challenge our prior understanding about the weak tie assumption of online reviews. Building upon the literature on process theories of attitude formation and social network perspective, we develop a theoretical model to delineate how perceptions developed from social networking activities and information processing behavior can lead to the formation of consumers' product attitude. An online survey (n=297) on a Chinese online review site was conducted to empirically test the research model. The findings confirmed all our proposed hypotheses. It highlights that social networking technology is capable of improving the influence of online reviews. Discussions on theoretical and practical implications are provided.

KW - Information processing

KW - Online review sites

KW - Product attitude

KW - Social networking technology

KW - Word-of-mouth

UR - https://www.scopus.com/pages/publications/84928492434

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84928492434&origin=recordpage

M3 - RGC 32 - Refereed conference paper (with host publication)

BT - PACIS 2013 Proceedings

PB - Pacific Asia Conference on Information Systems

T2 - 17th Pacific Asia Conference on Information Systems (PACIS 2013)

Y2 - 18 June 2013 through 22 June 2013

ER -

Product attitude formation on online review sites with social networks

Abstract

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Research Keywords

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