Prior services strategy in entry international construction market – a case study of CICI’s entry strategy

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationProceedings of W107 - Special Track 18th CIB World Building Congress
PublisherCIB
Pages128-140
Publication statusPublished - May 2010
Externally publishedYes

Conference

Title18th CIB World Congress 2010
PlaceUnited Kingdom
CitySalford, Manchester
Period10 - 13 May 2010

Link(s)

Check@CityULib
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(d7cc08bf-c534-4c46-bd8f-266cdeec5432).html

Abstract

The Steady growth of Chinese international contractors (CICs) has draw great attentions from academic and industry professionals. CICs have made a great success not only in outsourcing human resources and low-balling competition, but also in the projects with high finance and technology requirements. With the two years’ continuous investigation of the rapid growth CIC- China International Trust and Investment Company International Contracting Inc. (CICI), we find CICI have its own procedures on entering international construction market. We summarized these procedures as a prior services strategy combined with Financial Services, R&D Services and Public Relations Services (“sss” strategy). Based on the data we have collected (interviews and surveys), explanations are given to every sector of this strategy. Finally, this paper proposed the strategy of “SSS”, and concludes that it is an effect and efficient entry strategy, which can improve CICs’ performance in international construction market.

Research Area(s)

  • China , construction management, prior services, entry strategy, case study

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100
Chinese Social Sciences
100
Service Industries Social Sciences
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Market Social Sciences
100
Case Study Social Sciences
100
Construction Social Sciences
100
International Const... Keyphrases
100
Service Strategy Keyphrases
100
Entry Strategy Keyphrases
100
Chinese Internation... Keyphrases
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china INIS
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Citation Format(s)

[ RIS ] [ BibTeX ]
Prior services strategy in entry international construction market – a case study of CICI’s entry strategy. / Lin, Z.; Qiang, M.; Chen, J. et al.
Proceedings of W107 - Special Track 18th CIB World Building Congress. CIB, 2010. p. 128-140.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review