Primary influences of environmental uncertainty on promotions budget allocation and performance : A cross-country study of retail advertisers

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Business & Economics

10
Planning Business & Economics
3
Expertise Business & Economics
3
Retail Business & Economics

Medicine & Life Sciences

Activities & Behaviors

100
Budgets Medicine & Life Sciences
95
Marketing Medicine & Life Sciences

Concepts & Ideas

85
Uncertainty Medicine & Life Sciences
Research OutputsResearch Output authored by Primary influences of environmental uncertainty on promotions budget allocation and performance is tagged with the concept