Pricing strategy in online retailing marketplaces of homogeneous goods : Should high reputation seller charge more?
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Value Creation in E-Business Management |
| Editors | Matthew L. Nelson, Michael J. Shaw, Troy J. Strader |
| Publisher | Springer-Verlag Berlin Heidelberg |
| Pages | 155-168 |
| ISBN (Print) | 9783642031311 |
| Publication status | Published - Aug 2009 |
Publication series
| Name | Lecture Notes in Business Information Processing |
|---|---|
| Volume | 36 |
| ISSN (Print) | 1865-1348 |
Conference
| Title | 15th Americas Conference on Information Systems 2009 (AMCIS 2009) |
|---|---|
| Place | United States |
| City | San Francisco |
| Period | 6 - 9 August 2009 |
Link(s)
Abstract
There are two conflicting streams of research findings on pricing strategy: one is high reputation sellers should charge price premium, while the other is high reputation sellers should charge relatively low price. Motivated by this confliction, this study examines pricing strategy in online retailing marketplace of homogeneous goods. We conduct an empirical study using data collected from a dominant online retailing marketplace in China. Our research results indicate that, in online retailing marketplace of homogeneous goods, high reputation sellers should charge relatively low price, because the consumers of high reputation sellers are more price sensitive than the consumers of low reputation sellers.
Research Area(s)
- Homogeneous goods, Online retailing marketplace, Price sensitivity, Pricing strategy, Seller reputation
Bibliographic Note
Full text of this publication does not contain sufficient affiliation information. The Research Unit(s) information for this record is based on the corrigendum and the then academic department affiliation of the author(s).
Citation Format(s)
Pricing strategy in online retailing marketplaces of homogeneous goods: Should high reputation seller charge more? / Liu, Yuewen; Wei, Kwok Kee; Chen, Huaping.
Value Creation in E-Business Management . ed. / Matthew L. Nelson; Michael J. Shaw; Troy J. Strader. Springer-Verlag Berlin Heidelberg, 2009. p. 155-168 (Lecture Notes in Business Information Processing; Vol. 36).
Value Creation in E-Business Management . ed. / Matthew L. Nelson; Michael J. Shaw; Troy J. Strader. Springer-Verlag Berlin Heidelberg, 2009. p. 155-168 (Lecture Notes in Business Information Processing; Vol. 36).
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
