TY - JOUR
T1 - Predicting self-protections of online privacy
AU - Yao, Mike Z.
AU - Linz, Daniel G.
PY - 2008/10/1
Y1 - 2008/10/1
N2 - An empirical study was conducted to examine the social psychological processes that may influence an individual's adoption of online privacy protection strategies. Building from the theory of planned behavior, a theoretical model predicting self-protection of online privacy was tested in the present study. This model accounted for nearly a quarter of the variability in actual adoption during a ten-day period immediately after participants completed the initial questionnaire. Overall, the present research provided a strong support for the theoretical utility of psychological factors and processes in online privacy related research. © 2008 Mary Ann Liebert, Inc.
AB - An empirical study was conducted to examine the social psychological processes that may influence an individual's adoption of online privacy protection strategies. Building from the theory of planned behavior, a theoretical model predicting self-protection of online privacy was tested in the present study. This model accounted for nearly a quarter of the variability in actual adoption during a ten-day period immediately after participants completed the initial questionnaire. Overall, the present research provided a strong support for the theoretical utility of psychological factors and processes in online privacy related research. © 2008 Mary Ann Liebert, Inc.
UR - http://www.scopus.com/inward/record.url?scp=52749096686&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-52749096686&origin=recordpage
U2 - 10.1089/cpb.2007.0208
DO - 10.1089/cpb.2007.0208
M3 - RGC 22 - Publication in policy or professional journal
C2 - 18817487
SN - 1094-9313
VL - 11
SP - 615
EP - 617
JO - Cyberpsychology and Behavior
JF - Cyberpsychology and Behavior
IS - 5
ER -