PREDICTING INTERNET NON-USERS' ADOPTION INTENTION AND ADOPTION BEHAVIOR : A panel study of theory of planned behavior

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)1236-1257
Journal / PublicationInformation Communication and Society
Volume15
Issue number8
Publication statusPublished - Oct 2012

Abstract

A conceptual framework based on theory of planned behavior is developed to examine the impacts of social and psychological variables on Internet non-users' adoption intention and adoption behavior. A two-wave revolving panel design is adopted in the study based on the data collected from a longitudinal telephone survey conducted in Hong Kong. The study finds incongruence between individuals' attitude toward the Internet and adoption behavior and congruence between adoption intention and adoption behavior, which are, respectively, known as 'evaluative inconsistency' and 'literal consistency' in social psychology. Internet non-users' perceived popularity of the Internet is a significant predictor of their subsequent behavior, whose impact is mediated by adoption intention. Internet non-users' subsequent adoption behavior is only influenced by their perceived capacity to adopt the Internet (i.e. self-efficacy) and not influenced by external constraints (i.e. time availability and facilitating resources). © 2012 Copyright Taylor and Francis Group, LLC.

Research Area(s)

  • Internet adoption, Internet non-user, panel design, theory of planned behavior

Citation Format(s)

PREDICTING INTERNET NON-USERS' ADOPTION INTENTION AND ADOPTION BEHAVIOR : A panel study of theory of planned behavior. / Peng, Tai-Quan; Zhu, Jonathan J. H.; Tong, Jing-Jing; Jiang, Shu-Jun.

In: Information Communication and Society, Vol. 15, No. 8, 10.2012, p. 1236-1257.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review