Performing like a Learning Machine: The Emphasis on Performance Goals Results in Self-Objectification

Little attention has been given to self-objectification, which refers to viewing oneself as an instrument or object rather than a full human, in an educational context. To address this gap, the current research aims to test self-objectification among students, and we hypothesized that a performance goal orientation would result in self-objectification (H1), which would further predict reduced authenticity (H2). Six studies (N = 1,716) confirmed our hypotheses. Studies 1–2, employing cross-sectional and 2-wave designs, found a positive association between a performance goal orientation and self-objectification among college students. Study 3 further showed the link among middle school students (i.e., adolescents). Studies 4–5b employed experimental methodologies to demonstrate the causal relationship between the performance goal orientation and self-objectification. In addition, increased self-objectification triggered by the performance goal orientation was further related to reduced authenticity (Studies 3–5b). This work advances the understanding of self-objectification in the educational domain. © 2024 by the Society for Personality and Social Psychology, Inc