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Abstract
Purpose - What are the performance implications of peer monitoring in a multiple-supplier context? Grounded in agency and social exchange theories, this study aims to examine how, when, and why peer monitoring works as a crucial control mechanism to reduce opportunism among suppliers.
Design/methodology/approach - A conceptual model and research hypotheses are tested using survey data from 246 respondents in 82 supplier groups.
Findings - Results suggest that peer monitoring is related positively to perceived deterrence (as mediator) and negatively to opportunism, whereas the mediated relationship is moderated negatively by generalized reciprocity and positively by balanced reciprocity and negative reciprocity.
Originality/value - This study introduces the application of peer monitoring into business-to-business research and shows how it reduces opportunism. Its findings have implications for manufacturers on how to use peer monitoring to control opportunism among multiple suppliers.
© Emerald Publishing Limited
Design/methodology/approach - A conceptual model and research hypotheses are tested using survey data from 246 respondents in 82 supplier groups.
Findings - Results suggest that peer monitoring is related positively to perceived deterrence (as mediator) and negatively to opportunism, whereas the mediated relationship is moderated negatively by generalized reciprocity and positively by balanced reciprocity and negative reciprocity.
Originality/value - This study introduces the application of peer monitoring into business-to-business research and shows how it reduces opportunism. Its findings have implications for manufacturers on how to use peer monitoring to control opportunism among multiple suppliers.
© Emerald Publishing Limited
| Original language | English |
|---|---|
| Pages (from-to) | 1618-1638 |
| Journal | Asia Pacific Journal of Marketing and Logistics |
| Volume | 35 |
| Issue number | 7 |
| Online published | 19 Sept 2022 |
| DOIs | |
| Publication status | Published - 27 Jun 2023 |
Funding
The authors gratefully acknowledge the grants from the National Natural Science Foundation of China (projects 71702053 and 72072152), Natural Science Foundation of Hunan (2021JJ30222), Philosophic and Social Science Foundation of Hunan (17YBA126), Education Department Foundation of Hunan (21B0529), City University of Hong Kong (CityU SRG 7005478 and 7005791) and the Research Grant Council of Hong Kong SAR (CityU 11502218) for their financial support.
Research Keywords
- Balanced reciprocity
- Generalized reciprocity
- Negative reciprocity
- Opportunism
- Peer monitoring
- Perceived deterrence
Publisher's Copyright Statement
- COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © 2022, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. Hu, Q., Hu, J. and Yang, Z. (2023), "Performance implications of peer monitoring among suppliers", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 7, pp. 1618-1638. https://doi.org/10.1108/APJML-02-2022-0158.
RGC Funding Information
- RGC-funded
Fingerprint
Dive into the research topics of 'Performance implications of peer monitoring among suppliers'. Together they form a unique fingerprint.Projects
- 1 Finished
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GRF: Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations
YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)
1/01/19 → 21/06/23
Project: Research